November 2, 2022

How to A/B Test Your Google Ads

A/B testing, also known as split testing, is a method of comparing two versions of a web page to see which one performs better....

Two Ad Tests That Will Improve Your Single Keyword Ad Groups

How to Optimize Your Single Keyword Ad Groups If you’re running a pay-per-click (PPC) campaign, then you know that a successful campaign depends on...

Five Steps to Test and Optimize Your Keywords for Mobile Ads

In order to make the most of your mobile advertising budget, it is important to test and optimize your keywords. By doing so, you...

Three Ways to Use AdBasis Custom Parameters

AdBasis is a powerful tool that allows you to track the performance of your ad campaigns and make changes on the fly to improve...

Ad Copy Testing: 5 Best Practices to Improve ROI

Ad copy testing is the process of testing different versions of your ad copy to see which performs better. By testing various elements such...

How Landing Page Testing Screwed Up CRO for Paid Acquisition

Landing Page Testing: How it Can Go Wrong In the world of online marketing, there is always something new to learn. The landscape is...

AdBasis Acquired by Airbnb

AdBasis was acquired by AirBnb on November 16, 2017. AdBasis built a platform and dashboard for ad testing and optimization for advertisers....