AdWords Expanded Text Ads must be AB split tested. This guide will tell you how to AB test these new expanded ads and how this differs from your current AB testing methods. AdWords has released Expanded Text Ads to all accounts, we are now left to look at our data and determine which creative options will work best. But how?
Planning is a good thing. Clients, customers, or circumstances can occasionally put you in situations that are unplanned, but 90% of marketing growth can be tactical and thought out. Ad testing and conversion rate optimization is no different. Here are some tactics that you can use to approach your experiment plan for Q3.
We Started From the Bottom (of the funnel), Now You’re Here (reading this article)
Paid acquisition is a major driver for many companies. Spending money on ads fuels customer acquisition, revenue and company-wide growth. Today, conversion rate optimization...
Implementing and testing ad copy across multiple AdWords accounts is incredibly difficult. If you’re a retailer, franchisor or mid level / enterprise level advertiser - you may have several, several dozen or even several hundred AdWords accounts. This presents a unique set of challenges; days can be spent implementing new ad creative across your brands. Weeks can be spent attempting to gather information on cross-account performance, to little avail.
Multivariate ad testing is hard. Multivariate testing in AdWords requires spreadsheets, variable tracking, lots of excel knowledge, some Vlookups and a really good knowledge-base of ad testing fundamentals. Multiply that across a multitude of accounts, ad groups or campaigns and pretty soon a true multivariate test is unachievable within the confines of your day-to-day workload.
Benchmarking, testing and optimizing your mobile preferred ads in AdWords is becoming more and more important. In 2016 mobile traffic will surpass desktop traffic for most verticals and AdWords is already accounting for this. Our data tells us that mobile preferred ads have a drastically higher CTR than your current CTR benchmarks. Let’s look at how and why.
AdBasis has studied a lot of creative language used in digital ads. We analyze words, phrases, colors, numbers, symbols, images and how they relate to advertising KPI’s. We do this across a number of channels: search, display, social, remarketing and mobile.
Agency on Record: 3Q Digital
Mobile Ad Copy + Landing Page Test