The Science & Creativity of Advertising The Right Ad.
ARTICLES
Cutting-edge content for Ads
What is Conversion Rate (CVR)?
For digital advertisers focused on performance, Conversion Rate (CVR) is perhaps the most critical metric for measuring campaign effectiveness. This
What is Click Through Rate (CTR)?
If you’re investing in digital advertising, understanding Click Through Rate (CTR) is essential to measuring the effectiveness of your campaigns.
What is Return on Investment (ROI)?
For digital marketers, Return on Investment (ROI) is the ultimate performance metric that determines whether your advertising efforts are truly
A/B & Multivariate testing for ad content, device, demographics, & landing pages.
Test & Optimize Your Entire Paid Acquisition Funnel, Together.
Ad Content, Design, & Messaging
The AdBasis ad builder allows you to easily and rapidly test ad creative at scale. Our Adobe Photoshop integration frees you from design bottlenecks and puts the testing power back in your hands.
Keywords, Demographics, & Schedule
Uncover the optimal funnel for every “purchasing scenario” that makes sense for your business. Every audience is different and will potentially possess a different key to success.
Device & Landing Page
AdBasis will automatically find the optimal combination of landing page and ad creative for every audience, keyword set, product line and device.
