Last Updated: August 5th, 2015
We have prepared this Privacy Notice to explain how, why, and when we collect data from you to provide targeted advertising services for our clients.
Please note that this Privacy Notice does not apply to data that we collect when you visit the AdBasis website at www.adbasis.com. To learn what data we collect when you visit our website, please scroll down to the "AdBasis Website Privacy Notice" section below.
AdBasis provides targeted advertising services for our advertiser clients ("Advertisers"). When you visit a website operated by an Advertiser or a third party site where we could serve an ad to you, we may collect some or all of the data described in this Privacy Notice. Our platform uses that data as well as other data described below to help Advertisers provide ads that are more relevant to you.
For example, if you visit an Advertiser's website application and perform some activity, we may later serve you targeted ads from the Advertiser suggesting that you come back and perform the same (or a related) activity again.
We may collect the following categories of information for the purposes explained below.
Advertiser website activity: This is data about your browsing activity on the Advertiser's website / web application / mobile app. For example, which pages you visited and when, items you placed in the shopping cart, activities you performed as they relate to the Advertiser's application (ie "conversion" events).
Device and browser information: This is technical information about the device or browser you use to access the Advertiser's website. For example, your device's IP address, cookie string data and (in the case of mobile devices) your device type and mobile device's unique identifier such as the Apple IDFA or Android Advertising ID.
Ad data: This is data about the online ads we have served (or attempted to serve) to you. It includes things like how many times an ad has been served to you, what page the ad appeared on, and whether you clicked on or otherwise interacted with the ad.
Data from Advertising Partners: This is data that we receive from other digital advertising companies that we work with (“Advertising Partners”) to help us deliver ads to you and recognize you across browsers and devices. This may include pseudonymous advertiser identifiers that some Advertisers or other third party ad platforms choose to share with us, such as your "Customer ID" with an Advertiser or an identifier associated with a hashed (not readable) version of your email address. We may work with these Advertising Partners to synchronize their unique, anonymous identifiers to our own to enhance data points about a particular unique browser or device.
Email and Postal Addresses from Advertisers: Some Advertisers choose to share actual email addresses and postal addresses about their customers with us, so that (with the help of Advertising Partners) we can help the Advertiser serve targeted ads to customers. Also, we may assist the Advertiser with sending emails to their customers. We use the Advertiser supplied e-mail and postal addresses for the purpose of assisting that particular Advertiser, and do not use this information for targeting ads for any other Advertiser.
We use this data to help our Advertisers identify and serve ads to you that are more relevant to you. We also use this data to operate, improve and enhance our services including enhancing the data points we or our Advertising Partners have about a particular user, browser, or device, or to target, optimize, cap, or synchronize advertising.
We may disclose personally identifying information (PII) about you:
With our service providers: If we contract with companies who help with parts of our business operations, we require that our service providers only use your PII in connection with the services they perform for us.
With service providers to our Advertisers: Our Advertisers may contract with companies who handle data (such as Advertisers’ customer lists) for them.
With our subsidiaries and related companies:
We also may share technical data that we collect about your browsing habits and your device (such as data relating to our cookies, tracking pixels and similar technologies) with other advertising companies in the digital advertising ecosystem. This enables them and us to better target ads to you.
Finally, we may disclose aggregated, anonymized information to our Advertisers and other third parties.
Specifically, the AdBasis cookie we serve through the AdBasis platform for this purpose is named "__adbasis". We may also drop an additional AdBasis opt-out cookie if you opt-out as described below. We may also drop cookies from our Advertising Partners for the purposes described above. The Advertising Partner cookies dropped vary by Advertiser implementation.
We recognize how important your online privacy is to you, so we offer the following options for controlling the targeted ads you receive and how we use your data:
You can opt-out of receiving targeted ads served by us: You can opt out of receiving targeted ads served by us or on our behalf by clicking here. Please note that, if you delete your cookies or upgrade your browser after having opted out, you will need to opt out again. Further, if you use multiple browsers or devices you will need to execute this opt out on each browser or device. If you opt-out we may collect some data about your online activity for operational purposes (such as fraud prevention) but it won't be used by us for the purpose of targeting ads to you.
In addition, if you are located in the European Economic Area you may also have the right to access, correct or update some of the PII we hold about you. You can also request that we delete your PII. If you wish to exercise any of these rights, please contact us at email@example.com. Please note that in many cases, we hold identifiable PII only on behalf of our Advertiser clients, and we may instead direct you to contact them.
We retain the identifiable data we collect directly for targeting purposes for 24 months, after which time we employ measures to de-identify the data by removing unique identifiers and truncating associated IP addresses.
Identifiable data collected for other purposes is held no longer than necessary for our business purposes or to meet legal requirements.
We apply technical, administrative and organizational security measures to protect the data we collect against accidental or unlawful destruction and loss, alteration, unauthorized disclosure or access, in particular where the processing involves the transmission of data over a network, and against other unlawful forms of processing.
We may transfer the information we collect about you to countries other than the country where we originally collected it for the purposes of storage and processing of data and operating our services. Those countries may not have the same data protection laws as your country. However, when we transfer your information to other countries, we will protect that information as described in this Privacy Notice.
Changes to this Privacy Notice will be posted on this page. If we make a material change to our privacy practices, we will provide notice on the site or by other means as appropriate.
If you have any questions about this Privacy Notice, our privacy practices, or with AdBasis generally, you can contact firstname.lastname@example.org.
To contact AdBasis Advertising please e-mail email@example.com or write to us at the following address:
1211 N La Salle
Chicago, IL 60610
Adbasis, inc. (“adbasis” or the “Company”) is committed to protecting the privacy of individuals who visit the Company’s Web sites (“Visitors”), individuals who register to use the Services as defined below (“Customers”), and individuals who register to attend the Company’s corporate events (“Attendees”). This Privacy Statement describes adbasis’ privacy practices in relation to the use of the Company’s Web sites and the related applications and services offered by adbasis (the “Services”).
If you have questions or complaints regarding adbasis’ Privacy Statement or associated practices, please contact us here.
The TRUSTe seals only apply to information that is collected, handled, or maintained through the Web sites covered by this Privacy Statement.
This Privacy Statement covers the information practices of Web sites that link to this Privacy Statement, including: http://www.adbasis.com
When applications are posted by adbasis and the application links to this Privacy Statement, this Privacy Statement applies. When applications are posted by third parties, the privacy statement of the third party applies, and this Privacy Statement does not apply.
Adbasis’ Web sites may contain links to other Web sites. The information practices or the content of such other Web sites is governed by the privacy statements of such other Web sites. The Company encourages you to review the privacy statements of other Web sites to understand their information practices.
When expressing an interest in obtaining additional information about the Services or registering to use the Services, adbasis requires you to provide the Company with personal contact information, such as name, company name, address, phone number, and email address (“Required Contact Information”). When purchasing the Services, adbasis may require you to provide the Company with financial qualification and billing information, such as billing name and address, credit card number, and the number of employees within the organization that will be using the Services (“Billing Information”). Adbasis may also ask you to provide additional information, such as company annual revenues, number of employees, or industry (“Optional Information”). Required Contact Information, Billing Information, and Optional Information about Customers are referred to collectively as “Data About adbasis Customers”, or in the case of Attendees, “Data About adbasis Attendees”.
As you navigate the Company’s Web sites, adbasis may also collect information through the use of commonly-used information-gathering tools, such as cookies and Web beacons (“Web Site Navigational Information”). Web Site Navigational Information includes standard information from your Web browser (such as browser type and browser language), your Internet Protocol (“IP”) address, and the actions you take on the Company’s Web sites (such as the Web pages viewed and the links clicked).
The Company uses Data About adbasis Customers to perform the services requested. For example, if you fill out a “Contact Me” Web form, the Company will use the information provided to contact you about your interest in the Services.
The Company also uses Data About adbasis Attendees to plan and host corporate events, host online forums and social networks in which event attendees may participate, and to populate online profiles for Attendees on the Company’s Web sites. Additional information on the Company’s privacy practices with respect to Data About adbasis Attendees may be found in additional privacy statements on the event Web sites, as the case may be.
The Company may also use Data About adbasis Customers and Data About adbasis Attendees for marketing purposes. For example, the Company may use information you provide to contact you to further discuss your interest in the Services and to send you information regarding the Company, its affiliates, and its partners, such as information about promotions or events.
Adbasis uses credit card information solely to check the financial qualifications and collect payment from prospective Customers and Attendees.
Adbasis uses Web Site Navigational Information to operate and improve the Company’s Web sites. The Company may also use Web Site Navigational Information alone or in combination with Data About adbasis Customers and Data About adbasis Attendees to provide personalized information about the Company.
Cookies, Web Beacons and IP Addresses
Adbasis uses commonly-used information-gathering tools, such as cookies and Web beacons, to collect information as you navigate the Company’s Web sites (“Web Site Navigational Information”). This section describes the types of Web Site Navigational Information used on the Company’s Web sites and how this information may be used.
The following sets out how adbasis uses different categories of cookies:
Required cookies enable you to navigate the Company’s Web sites and use its features, such as accessing secure areas of the Web sites and using adbasis Services.
These cookies collect information about how Visitors use our Web site, including which pages visitors go to most often and if they receive error messages from certain pages. These cookies do not collect information that individually identifies a Visitor. All information these cookies collect is aggregated and anonymous. It is only used to improve how the Company’s Web site functions and performs.
From time-to-time, adbasis engages third parties to track and analyze usage and volume statistical information from individuals who visit the Company’s Web sites. Adbasis may also utilize Flash cookies for these purposes.
Functionality cookies allow the Company’s Web sites to remember information you have entered or choices you make (such as your username, language, or your region) and provide enhanced, more personal features. These cookies also enable you to optimize your use of adbasis’ Services after logging in. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customize.
Adbasis uses local shared objects, also known as Flash cookies, to store your preferences or display content based upon what you view on our Web sites to personalize your visit.
Targeting or Advertising Cookies
Third parties, with whom the Company partners to provide certain features on our Web sites or to display advertising based upon your Web browsing activity, use Flash cookies to collect and store information. Flash cookies are different from browser cookies because of the amount of, type of, and how data is stored.
Adbasis uses Web beacons alone or in conjunction with cookies to compile information about Customers and Visitors’ usage of the Company’s Web sites and interaction with emails from the Company. Web beacons are clear electronic images that can recognize certain types of information on your computer, such as cookies, when you viewed a particular Web site tied to the Web beacon, and a description of a Web site tied to the Web beacon. For example, adbasis may place Web beacons in marketing emails that notify the Company when you click on a link in the email that directs you to one of the Company’s Web sites. Adbasis uses Web beacons to operate and improve the Company’s Web sites and email communications.
When you visit adbasis’ Web sites, the Company collects your Internet Protocol (“IP”) addresses to track and aggregate non-personal information. For example, adbasis uses IP addresses to monitor the regions from which Customers and Visitors navigate the Company’s Web sites.
Adbasis also collects IP addresses from Customers whey they log into the Services as part of the Company’s “Identity Confirmation” and “IP Range Restrictions” security features.
Do Not Track
Currently, various browsers – including Internet Explorer, Firefox, and Safari – offer a “do not track” or “DNT” option that relies on a technology known as a DNT header, which sends a signal to Web sites' visited by the user about the user's browser DNT preference setting. Adbasis does not currently commit to responding to browsers' DNT signals with respect to the Company's Web sites, in part, because no common industry standard for DNT has been adopted by industry groups, technology companies or regulators, including no consistent standard of interpreting user intent. Adbasis takes privacy and meaningful choice seriously and will make efforts to continue to monitor developments around DNT browser technology and the implementation of a standard.
Adbasis may provide bulletin boards, blogs, or chat rooms on the Company’s Web sites. Any personal information you choose to submit in such a forum may be read, collected, or used by others who visit these forums, and may be used to send you unsolicited messages. Adbasis is not responsible for the personal information you choose to submit in these forums.
Customers and Visitors may elect to use the Company’s referral program to inform friends about the Company’s Web sites. When using the referral program, the Company requests the friend’s name and email address. Adbasis will automatically send the friend a one-time email inviting him or her to visit the Company’s Web sites. Adbasis does not store this information.
Adbasis posts a list of Customers and testimonials on the Company’s Web sites that contain information such as Customer names and titles. Adbasis obtains the consent of each Customer prior to posting any information on such a list or posting testimonials.
Adbasis may share Data About adbasis Customers and Data About adbasis Attendees with the Company's contracted service providers so that these service providers can provide services on our behalf. Without limiting the foregoing, Adbasis may also share Data About adbasis Customers and Data About adbasis Attendees with the Company's service providers to ensure the quality of information provided, and with third-party social networking and media Web sites, such as Facebook, for marketing and advertising on those Web sites. Unless described in this Privacy Statement, adbasis does not share, sell, rent, or trade any information with third parties for their promotional purposes.
The Company may share Data About adbasis Customers with other companies in order to work with them, including affiliates of the adbasis corporate group. For example, the Company may need to share Data About adbasis Customers for customer relationship management purposes.
From time to time, adbasis may partner with other companies to jointly offer products or services. If you purchase or specifically express interest in a jointly-offered product or service from adbasis, the Company may share Data About adbasis Customers collected in connection with your purchase or expression of interest with our joint promotion partner(s). Adbasis does not control our business partners’ use of the Data About adbasis Customers we collect, and their use of the information will be in accordance with their own privacy policies. If you do not wish for your information to be shared in this manner, you may opt not to purchase or specifically express interest in a jointly offered product or service.
Adbasis does not share Data About adbasis Attendees with business partners unless: (1) you specifically opt in to such sharing via an event registration form; or (2) you attend a Company event and have your attendee badge scanned by a business partner. If you do not wish for your information to be shared in this manner, you may choose not to opt in via event registration forms and elect not to have your badge scanned at Company events. If you choose to share your information with business partners in the manners described above, your information will be subject to the business partners’ respective privacy statements.
This Privacy Statement sets forth the information adbasis collects on the Company’s Web sites and the information we share with third parties. Adbasis does not authorize the collection of personal information by third parties through advertising technologies deployed on the Company's Web sites, nor do we share personal information with any third parties collected from the Company's Web sites, except as provided in this Privacy Statement. Section 4 of this Privacy Statement, Web Site Navigational Information, specifically addresses the information we collect through cookies and web beacons, and how you can control cookies through your Web browsers.
Adbasis uses a third-party service provider to manage credit card processing. This service provider is not permitted to store, retain, or use Billing Information except for the sole purpose of credit card processing on the Company’s behalf.
Adbasis reserves the right to use or disclose information provided if required by law or if the Company reasonably believes that use or disclosure is necessary to protect the Company’s rights and/or to comply with a judicial proceeding, court order, or legal process.
The Company primarily stores Data About adbasis Customers and Data About adbasis Attendees in the United States. To facilitate adbasis’ global operations, the Company may transfer and access such information from around the world, including from other countries in which the Company has operations. This Privacy Statement shall apply even if adbasis transfers Data About adbasis Customers or Data About adbasis Attendees to other countries.
Adbasis offers Visitors, Customers, and Attendees who provide contact information a means to choose how the Company uses the information provided. You may manage your receipt of marketing and non-transactional communications by clicking on the “unsubscribe” link located on the bottom of the Company’s marketing emails.
Customers may update or change their registration information by editing their user or organization record. To update a user profile, please login to http://www.adbasis.com with your AdBasis username and password and click “Profile.” To update an organization’s information, please login to http://www.adbasis.com with your AdBasis username and password and select “Account Settings.” Attendees may update or change their registration information on the event’s Web site after logging in. To update Billing Information or have your registration information deleted, please email firstname.lastname@example.org. To discontinue your account and to have information you maintained in the Services returned to you, please email mailto:email@example.com Requests to access, change, or delete your information will be handled within 30 days.
Adbasis Customers may electronically submit data or information to the Services for hosting and processing purposes (“Customer Data”). Adbasis will not review, share, distribute, or reference any such Customer Data except as provided in the adbasis Master Subscription Agreement, or as may be required by law. In accordance with the adbasis Master Subscription Agreement, adbasis may access Customer Data only for the purpose of providing the Services or preventing or addressing service or technical problems or as may be required by law.
Adbasis uses robust security measures to protect Data About adbasis Customers and Data About adbasis Attendees. Because the Company uses the Services to maintain Data About adbasis Customers and Data About adbasis
Adbasis reserves the right to change this Privacy Statement. Adbasis will provide notification of the material changes to this Privacy Statement through the Company’s Web sites at least thirty (30) business days prior to the change taking effect.
Questions regarding this Privacy Statement or the information practices of the Company’s Web sites should be directed to adbasis by emailing: firstname.lastname@example.org or by mailing adbasis:
1211 N La Salle
Chicago, IL 60610