AdBasis, Author at AdBasis

SEO Case Study: Month #5 (February 2023)

This covers the end of month #5 of our SEO case study covering an expired domain. This was a productive month, publishing around 210...

SEO Case Study: Month #4 (January 2023)

This is month #4 of our SEO case study using an expired domain. In January, we added about 80 posts, bringing the total to...

SEO Case Study: Month #3 (December 2022)

This article covers month #3 of the SEO case study using an expired domain. In month #1 we added around 270 articles, in month...

SEO Case Study: Month #2 (November 2022)

This article talks about month #2 of the SEO case study using an expired domain. Month 2’s publishing was a bit slower than month...

SEO Case Study: Month #1 (October 2022)

This SEO case study was started on October 2, 2022. It was built off an aged domain acquired from Odys Global. The first month,...

How to A/B Test Your Google Ads

A/B testing, also known as split testing, is a method of comparing two versions of a web page to see which one performs better....

Two Ad Tests That Will Improve Your Single Keyword Ad Groups

How to Optimize Your Single Keyword Ad Groups If you’re running a pay-per-click (PPC) campaign, then you know that a successful campaign depends on...

Five Steps to Test and Optimize Your Keywords for Mobile Ads

In order to make the most of your mobile advertising budget, it is important to test and optimize your keywords. By doing so, you...

Three Ways to Use AdBasis Custom Parameters

AdBasis is a powerful tool that allows you to track the performance of your ad campaigns and make changes on the fly to improve...

Ad Copy Testing: 5 Best Practices to Improve ROI

Ad copy testing is the process of testing different versions of your ad copy to see which performs better. By testing various elements such...