Library
A free source of SEO knowledge
Using only search-engine approved marketing strategies, professional speaker and consultant Shari Thurow helps companies save time and expense during the web design and redesign phases, and can help your site increase profitability.
What is Conversion Rate (CVR)?
For digital advertisers focused on performance, Conversion Rate (CVR) is perhaps the most critical metric for measuring campaign effectiveness. This article explains what CVR is,…
What is Click Through Rate (CTR)?
If you’re investing in digital advertising, understanding Click Through Rate (CTR) is essential to measuring the effectiveness of your campaigns. This article breaks down what…
What is Return on Investment (ROI)?
For digital marketers, Return on Investment (ROI) is the ultimate performance metric that determines whether your advertising efforts are truly successful. This article will help…
What is Cost Per Click (CPC)?
Whether you’re new to digital advertising or a seasoned pro, you’ve undoubtedly encountered the term Cost Per Click (CPC) as a fundamental metric in your…
What is Quality Score?
No matter how much experience you have with AdWords, you’ve probably heard the term Quality Score (QS)… and you may or may not understand the…
What is A/B & Multivariate Ad Testing?
A/B ad testing is a pretty simple concept: Create two or more versions of an ad, show them to people, and determine which ad works…
The Strategic Framework for Data-Driven Digital Marketing Strategies in 2025
In the complex digital marketing landscape, data integration has become the critical differentiator between average and exceptional performance. Organizations that deploy sophisticated data architectures to…