We're thrilled to share with you that as of November 13th 2017, AdBasis has been acquired by Airbnb. As part of Airbnb, our team will continue to pave the way in digital creative testing & optimization technology.
We look forward to continuing to change the way the world views ads.
New AdWords Quality Score metrics have been released into the AdWords UI. These new metrics will give advertisers a better way to measure the impact of changes made within AdWords accounts.
There comes a time in every advertisers' life when they are in the process of executing their ad copy testing plan and aren’t seeing the results they want. There is a BIG difference between running a test in your college stats class and implementing an experiment in a high-performing AdWords account. No longer can you simply flip to the back of a textbook to find the answer.
AdWords ad copy is a major factor that drives performance. Here are three things you can do right now to improve your relevancy score.
A/B testing AdWords search ads is hard… but this study will make it just a bit easier. Through improvements in advertising technology, uncovering optimal ad creative for every audience and “scenario” is not only possible, it’s a must.
Since Google released the Expanded Text Ad (ETA) back in August, we have all wondered how to write the best possible ads in order to maximize the newly available ad space. If you’re asking the question “What Works Best in ETA Headlines?” this article is the most helpful piece of content you’re going to read on the topic. Yes, lots of data. We are all going to need to make this transition by January 31st if you have not already done so, so get ready for some knowledge.
Are you manually managing Ad Customizer feeds? Do you have product data (like pricing, inventory numbers, brand name, etc.) that you’d like to show in your search ads but can't?
Ok, so you’re an SEM manager, you’ve built out this amazing single keyword ad group structure within your biggest campaigns, you’re ready for the highest possible alignment between your search terms and your ad copy/ landing...
We had the opportunity to sit down with Eric Whobrey from the Chicago Interactive Marketing Association to learn more about CIMA.
Here at AdBasis we are all about automation. One great tool that AdWords offers out of the box is the ability to add custom scripts to your AdWords account. These scripts allow users to automate tasks such as tagging / pausing keywords, creating custom data reports, detecting abnormalities within accounts, and a lot more.
Listed below are a few of our favorite scripts that we have used here at AdBasis for our own AdWords account.
The ability to AB test Google AdWords Expanded Text Ads is now live in AdBasis. You might be scrambling to implement new creative and attempt to measure which creative is working in the account. Fear not, we are here to help.