AdBasis is a powerful tool that allows you to track the performance of your ad campaigns and make changes on the fly to improve results.
One of the most powerful features of AdBasis is the ability to create custom parameters. Custom parameters let you track whatever you want, giving you complete control over your data.
In this article, we’ll show you three ways to use custom parameters to get the most out of your AdBasis account.
1. Track conversions by source
If you’re running ads on multiple platforms, it can be helpful to track where your conversions are coming from. That way, you can see which platforms are performing well and adjust your budget accordingly.
To do this, simply create a custom parameter for each platform and track the number of conversions that come from each one.
2. Track ad creative performance
Another great use for custom parameters is tracking the performance of individual ad creatives. This is especially helpful if you’re running A/B tests to see which ad performs better.
Simply create a custom parameter for each ad creative and track the number of clicks or conversions that each one generates.
3. Track customer lifetime value
If you want to know how much money each customer that you acquire through your ad campaigns is worth, custom parameters can help.
Simply create a custom parameter for customer lifetime value and track how much revenue each customer generates over time. This information can be extremely valuable when making decisions about where to allocate your ad spend.
Custom parameters are a powerful tool that can help you track anything you want, giving you complete control over your data.
In this post, we’ve shown you three ways to use custom parameters to get the most out of your AdBasis account.