If you’re looking to get the most out of your mobile advertising campaign, there are three magic words you need to keep in mind:
1. Location, location, location
As mentioned before, one of the key advantages of mobile advertising is the ability to target ads based on a user’s location.
This is made possible by the GPS capabilities of most modern smartphones.
By targeting ads to users who are physically near your business, you can significantly increase the chances of those users taking action on your ad.
2. Timing is everything
Another advantage of mobile advertising is the ability to time your ads so that they’re delivered when your target audience is most likely to be receptive to them.
For example, if you’re running a sale at your brick-and-mortar store, you can deliver an ad for that sale to users who are nearby at the time the sale is taking place.
Or if you’re launching a new product or service, you can timed your ads so that they go out just before or after relevant news stories break.
3. Keep it short and sweet
Because mobile devices have smaller screens than desktop computers, it’s important to keep your ads short and to the point.
Mobile users are more likely to skim an ad than read it carefully from start to finish, so make sure your ad copy is snappy and easy to understand at a glance.
And include a strong call-to-action so that users know what you want them to do next.
By keeping these three magic words in mind—location, timing, and brevity—you can maximize the effectiveness of your mobile advertising campaign and achieve the results you’re looking for.