How to A/B Test Your Google Ads

A/B testing, also known as split testing, is a method of comparing two versions of a web page to see which one performs better.

It’s a valuable tool for any business that wants to optimize its website for conversions.

And if you’re running Google Ads, A/B testing can help you get more out of your ad spend.

In this article, we’ll show you how to set up an A/B test for your Google Ads campaign. We’ll also give you some tips on what to test and how to interpret your results.

Why A/B Test Your Google Ads?

A/B testing is an essential part of any good marketing strategy. It allows you to make informed decisions about your campaigns based on data, rather than guesswork.

And when it comes to paid advertising, every decision you make has an impact on your bottom line. That’s why it’s so important to test different elements of your ads before rolling them out to a wider audience.

There are a few things you can test with Google Ads, including:

– Ad copy
– Landing pages
– Ad extensions
– Callouts
– Sitelinks
– Call tracking numbers
– Audiences
– Devices
– Placements

How to Set Up an A/B Test in Google Ads

Setting up an A/B test in Google Ads is easy.

Just follow these steps:

1. Log into your Google Ads account and select the campaign you want to test.
2. Click on the “Ads & Extensions” tab and then click the “+New ad” button.
3. Select the “Experiment” option from the dropdown menu.
4. Enter a name for your experiment and choose the percent of traffic you want to include in the test (we recommend starting with 10%). Then click “Create experiment.”
5. You’ll be taken to the experiment details page, where you can add your control and variation ads. Be sure to include all relevant information, such as headlines, descriptions, callouts, sitelinks, etc. Once you’re done, click “Save.”
6. The next step is to choose which metric you want to use to measure the success of your experiment. Google will automatically select “Clicks” as the primary metric, but you can change this if you want to focus on something else, like conversion rate or cost per conversion.
7. Once you’ve selected your metric, click “Start Experiment” and your test will be live!


A/B testing is a valuable tool for optimizing your Google Ads campaigns for conversions.

By testing different elements of your ads, you can make informed decisions about what works best for your business.

And setting up an A/B test in Google Ads is easy—just follow the steps outlined in this post.

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