Two Ad Tests That Will Improve Your Single Keyword Ad Groups

How to Optimize Your Single Keyword Ad Groups

If you’re running a pay-per-click (PPC) campaign, then you know that a successful campaign depends on many factors, including keyword selection, ad copy, and landing page experience.

In this article, we’ll focus on a specific aspect of PPC campaigns: single keyword ad groups (SKAGs).

What are SKAGs?

A SKAG is a PPC ad group that contains only one keyword.

This might seem counterintuitive at first; after all, isn’t the point of PPC to target multiple keywords?

However, as we’ll see in this blog post, there are some advantages to using SKAGs.

Let’s take a closer look.

Two Ad Tests That Will Improve Your Single Keyword Ad Groups

1. Test different ad copy for your SKAGs

The beauty of SKAGs is that they allow you to get very specific with your ad copy. Since you’re only targeting one keyword per ad group, you can fine-tune your ads to speak directly to that keyword.

For example, let’s say you’re running a SKAG for the keyword “plumber.” A good ad might say something like “Need a plumber? We’re here to help!”

This ad speaks directly to the searcher’s needs and provides a clear call-to-action (CTA).

2. Test different landing pages for your SKAGs

Just as you can get specific with your ad copy, you can also get specific with your landing pages. Remember, the goal of your PPC campaign is to get searchers to convert—that is, to take the desired action on your website.

So why not create a dedicated landing page for each of your SKAGs?

This way, you can ensure that each searcher who clicks on your ad is taken to a page that is relevant to their needs and has a high chance of converting them into a customer or client.


As we’ve seen in this blog post, there are some definite advantages to using single keyword ad groups (SKAGs) in your PPC campaigns.

By testing different elements like ad copy and landing pages, you can fine-tune your campaign for maximum effectiveness. So if you’re looking for ways to improve your PPC campaigns, give SKAGs a try!

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