Author: AdBasis

A/B testing, also known as split testing, is a method of comparing two versions of a web page to see which one performs better. It’s

How to Optimize Your Single Keyword Ad Groups If you’re running a pay-per-click (PPC) campaign, then you know that a successful campaign depends on many

In order to make the most of your mobile advertising budget, it is important to test and optimize your keywords. By doing so, you can

AdBasis is a powerful tool that allows you to track the performance of your ad campaigns and make changes on the fly to improve results.

Ad copy testing is the process of testing different versions of your ad copy to see which performs better. By testing various elements such as

Landing Page Testing: How it Can Go Wrong In the world of online marketing, there is always something new to learn. The landscape is constantly

AdBasis was acquired by AirBnb on November 16, 2017. AdBasis built a platform and dashboard for ad testing and optimization for advertisers.